To enable the delivery of desperately needed real change for Victorians in 2026, our campaign is focused on the electorates that align to the goals of the much-needed change. These are the seats where everyday families, workers, and small business owners are calling out for a fairer, more balanced future — and where the community is ready to demand accountability from Labor. By concentrating our efforts where votes are most likely to shift, we can ensure that every conversation, every resource, and every campaign action has the greatest impact.
Each electorate has its own unique character, challenges, and aspirations. From growing outer-suburban communities to established inner-city areas, we are carefully analysing local demographics — including age, employment, cultural background, and household composition — to better connect with voters on the issues that affect their daily lives. This data-driven approach means our campaign isn’t just about politics; it’s about people. We are building strategies tailored to the realities of each community so that their voices are not only heard but acted upon in the next election.
